Academic Information (Spanish):
Degree:
Specialist in Marketing
Delivery Mode:
On Campus
Duration:
Three Semesters
Coordinator:
Mr. Mauricio Bejarano
E-mail: mbejara@eafit.edu.co
Background:
The first promotion graduated in 1977. The program offers a selection of the most important topics for commercial decisions, organized so that students will develop criteria to make marketing decisions, and abilities to carry them out.
Aimed at:
The program is offered to professionals who are working in the area of Marketing, or planning to do so. It will also help those who need the concepts of Marketing for their own projects.
Objectives:
At the end of the Program, students will be qualified:
- To manage the conception and the implementation of the marketing approach in an organization.
- To recognize and to exercise leadership in the main marketing strategies required in an organization that aims towards competitiveness.
- To propose marketing solutions to various situations that may have an impact on different sectors and companies of their community.
Graduate Profile:
Professionals who are committed and administratively competitive who work in areas such as: Vice-Presidency Marketing, Marketing Management, and National Sales Management.