.: EAFIT University :. Academic Programs - Postgraduate - Management School - Marketing

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Code	Cycle I	Credits
	Marketing Management	2
	Marketing Plan and Competitive Analysis	3
	Consumer Behaviour and Market Segmentation	3
	Qualitative Research	2
	total	10

Code	Cycle II	Credits
	Quantitative Methods	2
	Quantitative Research	3
	Systems and Information Technologies	2
	Product Management	2
	Brand Management	2
	Marketing Plan II	1
	total	12

Code	Cycle III	Credits
	Price Strategy	2
	Distribution Strategy and Retail Business	3
	Strategy of Integrated Marketing Communication	2
	Sales Administration	2
	Electronic Sales	1
	Marketing Plan III	1
	total	11

Última modificación: 16/04/2007 07:14:33 p.m.

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