Sus intereses en investigación se dirigen a consumidor, retail y moda, incluyendo temas de estética, experiencias de usuario, identidad, actitudes, entre otros. Sus intereses de enseñanza se enfocan a consumidor, mercadeo de la moda y métodos de investigación.
Her scholarly research is mainly focused on consumer behavior, retail, and fashion, including topics like aesthetics, user experience, identity, attitudes, among others. Her interests in teaching are alongside consumers, fashion marketing, and research methods.