Colombia is going through an economic and business transformation promoted by digitalization, sustainability and innovation. This context requires that organizations adapt to a global, dynamic and competitive environment. According to the World Economic Forum, more than 50% of the tasks could be automated, which increases the need for new strategic skills and approaches in organizational management.

Here you will learn to make efficient and sustainable use of resources, in the best possible way. 

At the end of this undergraduate, you will be a person formed with excellence, capable of taking their own or alien idea and transforming it into a commercial option that generates value. Personalities such as the leader, the organizer or the manager will find their place here. 

If you are interested in performing in a position such as Chief Marketing Officer, director or marketing manager, having your own company, being a product leader, brand or price, market researcher or teacher in the area, this program is for you.

If you are interested in updating your knowledge in marketing, improving your profile, making connections, living the marketing process through which an organization passes and developing something like a toolbox to apply in your profession, this program is for you.

The current world demands professionals with global vision, leaders who (in the public, private or mixed) propose bold solutions to real problems. This is a task that matters to us from our foundation, so we focus on training current and future leaders. 

Organizations face challenges that require innovative solutions. Project management programs of the EAFIT University train professionals to transform ideas into tangible realities, forming leaders that evaluate impacts and manage projects comprehensively. EAFIT is dedicated to preparing its students to overcome these challenges with excellence.

Social dynamics create complex connections that have new challenges for organizations. It is crucial to have people capable of analyzing the environment and making strategic decisions. In an interconnected global context, developing a systemic vision is essential to understand trends and adapt to changes.

Organizations face, every day, challenges of the environment, and not just financial. With new technologies, in addition, new ones arise in data and analytical issues, automation and robotization processes. The risks are inevitable, but it is important to be prepared for them. Organizations require people with technical skills to analyze, manage and control them. 

Organizations are essential in the contemporary world. They group human beings to work in favor of various objectives and intervene in the productive, political, social and institutional spheres in which everyday life takes place. They are protagonists in the development of our societies and reflect their problems.  

In a world increasingly composed of digitalization, being updated in global trends is fundamental. This implies developing skills to adapt to changing and diverse environments, as well as making high -risk decisions in internationalization scenarios. For example, knowing how to make an international investment and also what cultural aspects should be considered before specifying a business.