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Universidad EAFIT
Carrera 49 # 7 sur -50 Medellín Antioquia Colombia
Carrera 12 # 96-23, oficina 304 Bogotá Cundinamarca Colombia
(57)(4) 2619500 contacto@eafit.edu.co

 ​TRANSMEDIA​​ EARTH
CONFEREN​CE

 ​​Global Convergence ​​Cultures
October 11th, 12th and 13th
Medellín, Colombia​​​​ 2017












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​ABOUT THIS CONFERENCE


In an age where the distribution and sharing of content across multiple platforms is increasingly accessible – and the attention span of audiences even more divided as a result – transmedia has emerged as a key strategy for engaging audiences across media. Much has been written about the role of transmedia in a Hollywood context, with scholars defining forms of transmedia intertextuality (Kinder 1991), transmedia storytelling (Jenkins 2006; Evans 2011) and transmedia storyworlds (Scolari 2009; Wolf 2012), with others exploring the related roles of transmedia fans (Hills 2015; Booth 2016) and models of transmedia brand advertising (Freeman 2015; Tenderich 2015). 

And yet different countries, cultures and peoples around the globe are now beginning to define increasing uses for transmedia, adapting this phenomenon in unique ways to different cultures, communities, businesses and industries – be it in sectors of film, television, publishing, journalism, leisure, radio and beyond, emerging in arenas as diverse as creative writing, museums, apps, activism and education.

With this in mind, the Transmedia Earth Conference aims to internationalise both the study and the practice of transmedia by providing a global platform for showcasing and exploring the many manifestations of contemporary and historical transmedia around the world.

The conference benefits from a network of international partner institutions, and the inaugural conference – hosted by EAFIT University in Colombia – seeks to map emerging understandings of transmedia and global convergence cultures. 

We are interested in hearing from both scholars and practitioners about research that examines emerging contexts and meanings of transmedia as well as from interested.​ 

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CONFIRMED KEYNOTES​​

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PROPOSAL TOPICS / CONFERENCE PROGRAMME

We will listen to both academics or the research professionals that examines the emerging contexts and the meanings of the transmedia, as well as the stakeholders on the cutting-edge industrial and technological changes related to media convergence. 
We invite you to register and to know the programme of the three days of the conference and the proposed topics.



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You need more information you can contact to the conference coordinators: 

Dr. Camilo Andrés Tamayo Gómez (ctamay12@eafit.edu.co​)  
Dr. Matthew Freeman (m.freeman@bathspa.ac.uk)
Mauricio Vásquez (mvasqu23@eafit.edu.co​)

ORGANISING COMMITTEE

Organisiers

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Supporters

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ACE​​​​​​RCA DE LA CONFERENCIA

En una era en la que la distribución y el intercambio de contenido a trav​és de múltiples plataformas es cada vez más accesible - y la atención de las audiencias está aún más dividida como resultado – las narrativas transmedia han surgido como una estrategia clave para cautivar audiencias a través de diversos medios de comunicación. Mucho se ha escrito sobre el papel de las narrativas transmedia en un contexto de Hollywood, con intelectuales que han definido formas de intertextualidad transmedia ​(Kinder 1991), narrativa transmedia (Jenkins 2006; Evans 2011), mundos de narración transmedia (Scolari 2009, Wolf 2012) (Hills 2015, Stand 2016) y modelos de publicidad transmedia (Freeman 2015; Tenderich 2015). 

Sin embargo, diferentes países y pueblos de todo el mundo están empezando a definir usos cada vez mayores y diversos para las narrativas transmedia, adaptando este fenómeno a formas únicas que se acoplan a diferentes culturas, comunidades, empresas e industrias; ya sea en el cine, la televisión, la radio y más allá, articulándose a escenarios tan diversos como la escritura creativa, los museos, las aplicaciones digitales, el activismo y la movilización social o la educación.


Con esto en mente, la Conferencia Mundial Transmedia tiene como objetivo internacionalizar tanto el estudio como la práctica de las narrativas transmedia, proporcionando una plataforma global para mostrar y explorar las muchas manifestaciones del campo transmedia contemporáneo e histórico en todo el mundo.​

The Transmedia Earth Conference Medellín - EAFIT