Two thirds of the world are part of a population with low income and low annual income, with some restrictions on different aspects. Taking into account the experience gained in the development of social innovation projects in the Department of Product Design Engineering University Help EAFIT such as Manuel and Global Design for Kids, is to propose a model for design projects for the population BOP (Bottom of the Pyramid) and likewise Colombian validation. With the application of different methods and tools used in engineering and design as the HCD (Human Centered Design), can contribute to improving these communities in emerging markets.