Lina María Ceballos Ochoa
Doctora en Estudios de Consumidor, MBA con énfasis en Mercadeo e ingeniera de Producción. Profesora titular de la Universidad EAFIT. Su trayectoria se enfoca en comportamiento del consumidor, moda y retail.
Resumen/Summary
Lina M. Ceballos, Profesora Titular del Departamento de Mercadeo de la Universidad EAFIT, es Doctora en Filosofía (Ph.D.) en Estudios de Consumidor, Vestuario y Retail de University of North Carolina at Greensboro (UNCG). Lina también es Ingeniera de Producción de la Universidad Eafit y Maestra en Administración con énfasis en Mercadeo (MBA) de University of Wales, Institute Cardiff, con un Certificado en Mercadeo de la Moda de London College of Fashion (LCF). Es profesora e investigadora de la Universidad EAFIT desde el año 2009, en donde ha tenido varios cargos como Coordinadora de Mercadeo de la Moda y Jefe del Pregrado en Mercadeo. Sus investigaciones se han publicado principalmente en revistas de marketing (como International Journal of Consumer Studies, Journal of Destination Marketing & Management y Journal of Fashion Marketing and Management), estética (Empirical Studies of the Arts) y de estudios de moda (como Fashion & Textiles e International Journal of Fashion Design, Technology and Education).
Lina M. Ceballos, Full Professor of Marketing at Universidad EAFIT, is a Doctor of Philosophy (Ph.D.) in Consumer, Apparel and Retail Studies from the University of North Carolina at Greensboro (UNCG). Lina is also a Production Engineer from Universidad EAFIT and holds a Master's in Administration with an emphasis on Marketing (MBA) from the University of Wales, Institute Cardiff, and a Certificate in Fashion Marketing from London College of Fashion (LCF). She has been a researcher and teacher at Universidad EAFIT since 2009, holding various positions, including Coordinator of Fashion Marketing and Director of the Marketing Undergraduate Program. Her research has mainly been published in journals in marketing (e.g., International Journal of Consumer Studies, Journal of Destination Marketing & Management, and Journal of Fashion Marketing and Management), aesthetics (Empirical Studies of the Arts), and fashion studies (e.g., Fashion & Textiles, and International Journal of Fashion Design, Technology and Education).
Intereses académicos e investigativos/Research and Teaching Interest
Lina investiga cómo los consumidores perciben y evalúan los productos y cómo dichos procesos influyen en sus experiencias y decisiones. Su trabajo también analiza cómo el apego al producto, la identidad, las transiciones y los sentidos, entre otros aspectos, afectan las experiencias del consumidor. Asimismo, explora la intersección entre el comportamiento del consumidor y el diseño de productos, con especial énfasis en la estética, la moda y las preferencias de los consumidores.
Lina investigates how consumers perceive and evaluate products, and how these processes shape experiences and decision-making. Her work further examines how product attachment, identity, life transitions, and the senses, among other aspects, influence consumer experiences. Her research also explores the intersection of consumer behavior and product design, with a particular emphasis on product aesthetics, fashion, and consumer preferences.
Estudios realizados/Education
2017 The University of North Carolina at Greensboro (UNCG), Bryan School of Business and Economics (AACSB accredited)
Doctor of Philosophy (PhD) in Consumer, Apparel, and Retail Studies
2007 University of Wales, Institute Cardiff (UWIC) - Cardiff Metropolitan University
Master of Business Administration (MBA)
2007 London College of Fashion (LCF), University of the Arts London
Certificate in Fashion Marketing
2001 Universidad EAFIT
Bachelor of Science (BS) Production Engineering
Publicaciones / Publications
Ceballos, L.M., Agudelo-Mona, M.C., & Maya, J. (2026). A Narrative Review of the Concept of Aesthetic Taste: Challenges for Empirical Consumer Research. Journal of Empirical Studies of the Arts,https://doi.org/10.1177/02762374261422573
Ceballos, L.M., Villa-Medina, L., & Mejía-Gil, M.C. (2025). Slow Fashion Design: Understanding Consumer Preferences through Self-Congruity. International Journal of Fashion Design, Technology and Education, 1-15. https://doi.org/10.1080/17543266.2025.2481206
Ceballos, D.M., Vasquez, D., Ceballos, L.M., Noguchi, J.E., Levy, J.I., Green, J.G., ... & Leibler, J.H. (2024). Healthcare workers’ experiences protecting themselves and their families during the COVID-19 pandemic in 2020–2021. Annals of Work Exposures and Health, 68(9), 919-939. https://doi.org/10.1093/annweh/wxae064
Ceballos, L.M., & Hodges, N. (2022). Appearance-Related Possessions and the Transition to Retired Life. International Journal of Consumer Studies, 46, 2367-2382. https://doi.org/10.1111/ijcs.12792
Ceballos, L.M., Hodges, N., & Watchravesringkan, K. (2021). Consumer Preference and Apparel Products: Investigating the Role of the Centrality of Visual Product Aesthetics Concept. International Journal of Fashion Design, Technology and Education, 14(3), 325-337. https://doi.org/10.1080/17543266.2021.1940309
Ceballos, L.M., Hodges, N.N., & Watchravesringkan, K. (2020). Decoding Typicality in Apparel Products: An Investigation of Consumer Perceptions. International Journal of Fashion Design, Technology and Education, 14(1), 37-47. https://doi.org/10.1080/17543266.2020.1850884
Ceballos, L. M., RojasDeFrancisco, L., & Osorio, J. C. M. (2020). The role of a fashion spotlight event in a process of city image reconstruction. Journal of Destination Marketing & Management, 17, 100464. https://doi.org/10.1016/j.jdmm.2020.100464
Ceballos, L. M., & Min, S. (2020). Product experiences of clothing attachment in baby boomers in the United States. Fashion and Textiles, 7, 1-21. https://doi.org/10.1186/s40691-020-0206-0
Ceballos, L. M., Hodges, N. N., & Watchravesringkan, K. (2019). The MAYA principle as applied to apparel products: the effects of typicality and novelty on aesthetic preference. Journal of Fashion Marketing and Management, 23(4), 587-607. https://doi.org/10.17632/5fd929tfnt.2
Min, S., Ceballos, L. M., & Yurchisin, J. (2018). Role power dynamics within the bridal gown selection process. Fashion and Textiles, 5, 1-18. https://doi.org/10.1186/s40691-018-0132-6
Ceballos, L. M., Jin, B., & Ortega, A. M. (2017). Colombian consumers' outshopping of apparel in the U.S. The International Review of Retail, Distribution and Consumer Research, 28(2), 137-156. http://dx.doi.org/10.1080/09593969.2017.1364656
Ceballos, L. M. & Bejarano, M. (2018). Value segmentation of adolescents: A performance of appearance. International Journal of Fashion Design, Technology and Education, 11(2), 1-12. http://dx.doi.org/10.1080/17543266.2017.1352039
Bejarano, M., Ceballos, L. M., & Maya, J. (2017). A user-centred assessment of a new bicycle sharing system in Medellin. Transportation Research Part F: Traffic Psychology and Behaviour, 44(1), 145-158. http://dx.doi.org/10.1016/j.trf.2016.11.004
Min, S., Ceballos, L. M., & Yurchisin, J. (2017). The effect of concept congruence on preference for culturally diverse apparel products. International Journal of Fashion Design, Technology and Education, 10(2), 209-218. http://dx.doi.org/10.1080/17543266.2016.1246620
Ceballos, L. M. & Villegas, J. (2014). El uso de los arquetipos en la industria de la moda en Colombia. Estudios Gerenciales 30(130), 48-54. https://doi.org/10.1016/j.estger.2014.01.012
Datos de contacto
Correo
lceball4@eafit.edu.co.
Dirección
carrera 49 número 7 sur 50, Medellín (Colombia). Bloque 26.