Professor in digital marketing, with a mayor experience and knowledge in user experience, consumer experience, branding experience (BX), business analytics, data visualization and data driven decisions. Head of digital marketing at EAFIT University for undergraduate and graduate marketing programs, as well as the offer in digital marketing for non academics programs.
Experience in digital marketing and user experience, covering digital media and channels such as social networks, web, mobile and omnichannel strategies. I currently work in the field of business analytics, marketing strategies and transmedia storytelling and data visualization for making strategic business decisions, related to prescriptive analytical models.