Dr. Camilo Tamayo Gómez (email@example.com)Dr. Matthew Freeman (firstname.lastname@example.org) Mauricio Vásquez (email@example.com)
In an age where the distribution and sharing of content across multiple platforms is increasingly accessible – and the attention span of audiences even more divided as a result – transmedia has emerged as a key strategy for engaging audiences across media. Much has been written about the role of transmedia in a Hollywood context, with scholars defining forms of transmedia intertextuality (Kinder 1991), transmedia storytelling (Jenkins 2006; Evans 2011) and transmedia storyworlds (Scolari 2009; Wolf 2012), with others exploring the related roles of transmedia fans (Hills 2015; Booth 2016) and models of transmedia brand advertising (Freeman 2015; Tenderich 2015).
And yet different countries, cultures and peoples around the globe are now beginning to define increasing uses for transmedia, adapting this phenomenon in unique ways to different cultures, communities, businesses and industries – be it in sectors of film, television, publishing, journalism, leisure, radio and beyond, emerging in arenas as diverse as creative writing, museums, apps, activism and education.
With this in mind, the Transmedia Earth Conference aims to internationalise both the study and the practice of transmedia by providing a global platform for showcasing and exploring the many manifestations of contemporary and historical transmedia around the world.