If you are interested in updating your knowledge in marketing, improving your profile, making connections, living the marketing process through which an organization passes and developing something like a toolbox to apply in your profession, this program is for you.

The current world demands professionals with global vision, leaders who (in public, private or mixed) propose bold solutions to real problems. This is a task that matters to us from our foundation, so we focus on training current and future leaders. 

Organizations face challenges that require innovative solutions. Project management programs of the EAFIT University train professionals to transform ideas into tangible realities, forming leaders that evaluate impacts and manage projects comprehensively. EAFIT is dedicated to preparing its students to overcome these challenges with excellence.

Social dynamics create complex connections that have new challenges for organizations. It is crucial to have people capable of analyzing the environment and making strategic decisions. In an interconnected global context, developing a systemic vision is essential to understand trends and adapt to changes.
 

Organizations face, every day, environment challenges, and not just financial. With new technologies, in addition, new ones arise in data and analytical issues, automation and robotization processes. The risks are inevitable, but it is important to be prepared for them. Organizations require people with technical skills to analyze, manage and control them. 

Organizations are essential in the contemporary world. They group human beings to work in favor of various objectives and intervene in the productive, political, social and institutional spheres in which everyday life takes place. They are protagonists in the development of our societies and reflect their problems.  

In a world increasingly composed of digitalization, being updated in global trends is fundamental. This implies developing skills to adapt to changing and diverse environments, as well as making high -risk decisions in internationalization scenarios. For example, knowing how to make an international investment and also what cultural aspects should be considered before specifying a business.

Thinking about sustainability requires aligning with the world agenda, ensuring that today's organizations are relevant in the future and ensure that they increase their positive impact while maximizing their negative impacts. It is about maximizing the contribution to sustainable development and long -term competitive relevance.

The Specialization in Marketing is designed to equip professionals with the skills and knowledge necessary to perform effectively in a dynamic market environment. Through a comprehensive curriculum and within a digital and data-driven context, participants develop the ability to understand consumers through research; create innovative value propositions, communicate strategically, and design value delivery — key capabilities for entrepreneurial growth as well as for the development of a successful career in marketing.

If you are interested in performing in a position such as Chief Marketing Officer, director or marketing manager, having your own company, being a product leader, brand or price, market researcher or teacher in the area, this program is for you.