The graduate of this postgraduate management innovation and knowledge in ecosystems and in public and private organizations of today and tomorrow, taking advantage of the current abilities and venturing into the exploration of futuristic scenarios that build value and well -being.

The EAFIT University offers programs in project management that train professionals to convert ideas into tangible realities. They form leaders capable of evaluating impacts and managing projects integrally, preparing them to face challenges in a competitive environment. Master's and specialization programs develop technical skills in time management, costs and resources, forming multidisciplinary managers ready to solve complex problems. They are ideal for those who seek to advance their careers and have training in engineering, economy, administration or related fields.

If you are interested in performing in a position such as Chief Marketing Officer, director or marketing manager, having your own company, being a product leader, brand or price, market researcher or teacher in the area, this program is for you.

If you are interested in updating your knowledge in marketing, improving your profile, making connections, living the marketing process through which an organization passes and developing something like a toolbox to apply in your profession, this program is for you.

Social dynamics create complex connections that have new challenges for organizations. It is crucial to have people capable of analyzing the environment and making strategic decisions. In an interconnected global context, developing a systemic vision is essential to understand trends and adapt to changes.
 

Organizations face, every day, environment challenges, and not just financial. With new technologies, in addition, new ones arise in data and analytical issues, automation and robotization processes. The risks are inevitable, but it is important to be prepared for them. Organizations require people with technical skills to analyze, manage and control them. 

Organizations are essential in the contemporary world. They group human beings to work in favor of various objectives and intervene in the productive, political, social and institutional spheres in which everyday life takes place. They are protagonists in the development of our societies and reflect their problems.  

In a world increasingly composed of digitalization, being updated in global trends is fundamental. This implies developing skills to adapt to changing and diverse environments, as well as making high -risk decisions in internationalization scenarios. For example, knowing how to make an international investment and also what cultural aspects should be considered before specifying a business.

Thinking about sustainability requires aligning with the world agenda, ensuring that today's organizations are relevant in the future and ensure that they increase their positive impact while maximizing their negative impacts. It is about maximizing the contribution to sustainable development and long -term competitive relevance.

The Specialization in Marketing is designed to equip professionals with the skills and knowledge necessary to perform effectively in a dynamic market environment. Through a comprehensive curriculum and within a digital and data-driven context, participants develop the ability to understand consumers through research; create innovative value propositions, communicate strategically, and design value delivery — key capabilities for entrepreneurial growth as well as for the development of a successful career in marketing.