Our International Week​ has the purpose of giving, to business school graduates and current students​, an internationalization-at-home experience. This will be done with international lecturers who will teach about subjects related to various areas of the mana​gement field. Likewise, it is an opportunity for other professionals to have a novel international academic experience, generate new relations and develop global management competences, in line with the current international trends in the business field.​

​Methodology

A blended program, in which the lectures will be simultaneously virtual and physically delivered. Virtual students will be connected to the classroom using TEAMS platform. Each of the lectures includes a practical component with workshops or visits aligned with the academic content. EAFIT students that take the whole week and pass the evaluation will have the opportunity to homologue 2 academic credits for some of the programs*. Modules can be also taken individually if sits available. Modules are: Entrepreneurship and Innovation (English), Experiential Marketing (Spanish), Corporate Strategy (Spanish) and International Management (Spanish). ​

Content

• Module 1: Entrepreneurship and Innovation (lecture and workshop). Modality: virtual and presential.​
  
• Module 2: Corporate Strategy and company visits. Modality: virtual and presential. Visit to companies are only for students that are in campus.​
  
• Module 3: Experiential Marketing and Mercalab. Modality: virtual and presential​
  
• Module 4: International Management with mentoring. Modality: virtual and presential​
  

Each module consists of 8 hours and includes the welcoming sessions of Monday and the closing event in Friday, both in campus. 

 * EAFIT students that take the whole week and pass the evaluation will have the opportunity to homologue 2 academic credits for these programs:

• MBA: Seminario (2 credits). 
• MIB: Emprendimiento e innovación internacional 1 (2 credits). 
• Master in Marketing: Fundamentos de mercadeo (1 credit). 
• Master in Agribusiness: Gestión humana (2 credits). ​

Invited Professors

 

Prof. PhD. Rolf Meyer - Switzerland​

Professor of Entrepreneurship and Management at University of Applied Science and Arts FHNW. Expert in developing and applying entrepreneurship business models for undergraduate and graduate students. Has his own “7- Key Model” tool. Active researcher and start-up advisor in Switzerland, UK, Germany, Vietnam, China, Brazil, Uganda, and Canada.​

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Prof. MSc Rosa Guimaray - Peru

Professor of Marketing in Universidad Pontificia Universidad Católica del Perú (PUCP). Expert in experiential marketing, brand management and innovation management. Master in Management and politics of innovation and technology.​

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Prof. PhD Luz María Rivas - Colombia

PhD in Administration from Universidad EAFIT. Has been professor and chief executive in various universities of Colombia. Has coordinated academic areas in the field of Strategy and is associate professor at the Business School at Universidad EAFIT. Currently coordinates the Master in Administrative Sciences. ​

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Prof. PhD Thomas Treutler - Germany​

Global Head of Business Development at Twinner, a German startup in the automotive industry and Founder of Certix, a Florida-based startup that is creating a platform for institutions to avoid fraud in academic titles, using blockchain. Thomas has held leadership positions and advised in diverse industries like education, pharmaceutical, automotive, and finance, driving innovation and growth on a global scale. Sharing his knowledge and experience, he has been teaching Advanced Negotiation in the MIB program and Internationalization Strategies in the MBA program of EAFIT, one of the most prestigious universities in South America, for more than 10 years. Thomas has earned a PhD in nanotechnology at Leipzig University in Germany.

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​Schedule